Company Profile

Southern Aircraft Sales Ltd ("SASL") is an internationally reputed general aviation valuation and market advisory company in the business of aircraft, helicopters, aviation businesses and related plant & equipment.

SASL provides services to all aircraft and helicopter owners, operators, brokers, dealers, auction houses and insurers worldwide and we operate out of offices in North Auckland, New Zealand and Melbourne, Australia. 

The business also serves as a global hub for buyers and sellers of aircraft & helicopters and through its Gen5 website (soon to be released) will operate as the largest and most diverse online aviation market platform in the world.

The business caters for most things in general aviation, from a $25,000 microlight to a $10 Million aircraft or helicopter fleet that can include:
  • Fixed wing aircraft (single and multi-engine / piston and turbine engine)
  • Helicopters
  • Special use aircraft (parachute/top dressing/survey/competition/experimental)
  • Fleet disposals
  • General aviation equipment
Click through to the valuations page to review the range of aircraft types that we have experience with.

Our History

SASL was founded on a part time basis in 1999 by Justin Sollitt in New Zealand. In 2003 the business was developed on a full time basis and with considerable entrepreneurial drive it quickly became a leading aviation brokerage and boutique light aircraft leasing business in Australasia.

Since its beginnings SASL has become internationally reputed in 
aircraft and helicopter brokerage, sales management, import/export and valuations.

The business has experience with customers across 80 countries and has either transacted, valued or appraised in excess of 5000 aircraft and helicopters worldwide.

Professional Services

  • Aircraft and Helicopter global online marketplace
  • Valuations for aircraft, helicopters, aviation businesses & equipment.
  • Tender management
  • General market, import & export advisory 
  • Aircraft & helicopter sales and leasing management 
  • Advice for new general aviation business start-ups   


Southern Aircraft Sales Ltd and its Management are affiliated with:

  • Property Institute of NZ (Institute of Plant and Machinery Valuers)
  • Aviation Industry Association (AIA)
  • Aircraft Owners & Pilots Association (AOPA)
  • Sport Aircraft Association (SAA)