ABOUT Us

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About us

Aircraft Professionals since 1999
  • Buying, selling, trading, leasing.
  • Valuation
  • Import and export
  • International delivery
  • Experienced pilots and aircraft owners


Southern Aircraft Sales Ltd operates this aviation marketplace that connects aircraft owners, operators, agents, brokers and dealers worldwide.

SASL are the only aviation classifieds company in the world that are also experienced aviation valuers.

OUR POINTS OF DIFFERENCE

Global online digital aviation marketplace
Our business is not biased towards any industry sector or market/continental region.

We are not just another digital media company
Our foundations are in trading/delivering aircraft internationally.
We are experienced pilots and aircraft owners.
The experience of an aircraft broker without the commission.
Our platform is free of Google advert clutter.

New to market Facebook Group alerts
Receive new to market alerts through our regional Facebook Groups.

We are aviation valuation specialists
SASL is the only aviation classifieds company in the world industry accredited to provide valuations.

Responsive is our reputation
New listings and updates are maintained quickly.

SOLD listed are promptly removed
SASL is decades past needing to keep 'SOLD' listings published to demonstrate sales performance.

Only high quality listings, because there are only two things that count in this business;
All listings need to meet the highest standard possible - so that our viewers/buyers are interested.
As a direct result of having viewers/buyers interested - our vendors receive value for money.

OUR MARKETS

We do business worldwide and across every continent.

DIGITAL VS PRINT MARKETING

Digital marketing is the most effective way get any aircraft in front of buyers;
Instant and global reach in real time.
Effective and competitive, more bang for buck.
Few word or image limits.
Updates are communicated to market instantly.
Fast and powerful search tools.

HISTORY MILESTONES

1999  Southern Aircraft Sales was founded in Christchurch, New Zealand. The business operated part time in trading and leasing light aircraft. 

2003  The business was incorporated and digitised and with considerable full time drive Southern Aircraft Sales Ltd (SASL) quickly became a leading aviation brokerage across New Zealand / Australia / South Pacific region.

2004  Aircraft valuation professional services were added to SASL brokerage services. 

2005  International aircraft delivery services were added to SASL brokerage services.

2012  Classified adverts were added to SASL services in tandem with the traditional brokerage.

2015  Classified advertising on a worldwide scale became the primary business.

Our founder Justin Sollitt reflects;
"Southern Aircraft Sales is best known for breaking the mould of traditional aircraft and helicopter dealers in the Australasia / Pacific region in the early 2000s, by pioneering a purely digital aircraft brokerage that operated at a time when the internet was in its infancy and the concept of 'ecommerce' was largely unheard of."

"Back then websites were the poor cousin to traditional sales yards and print advertising across the whole transport industry, and what SASL had developed was largely scorned by the industry old guard as amateurish. Ironically today all of what SASL was dong has become the global industry standard."

"Nevertheless, much of even what SASL was pioneering 20+ years ago is now largely obsolete and the business must continually develop new digital drivers to stay ahead."